EDMONTON WORLD of WHEELS 2017 A MEDIA NON-EVENT

The 2017 World of Wheels Edmonton Event was a NON news story.  A back page side story about a dragster donated to the Reynolds Museum.  No pictures of the actual event besides hood ornaments and tires. 

No category Winners or explanation of the event.  No mention of special guests like...WWE's " BIG SHOW."  NOTHING!!!

This was a 3 Day Event.  A garage sale gets more media attention than they got.  And all they could mention was a dragster being donated to a museum.  This is early March.  There is nothing going on competing with the event.

A chance to promote Edmonton and an event that was at one point cancelled here and trying to revive itself and the city of Edmonton and its media deemed it not important enough to cover.  A dragster donated to the Reynolds Museum...There was more to the event than that.

But you would never know it based on the way the media skimmed the event.  The coverage that was given gives the impression that the person covering the event wasn't even a car enthusiast.  I used to write book reports back in grade school the same way.  Read the prologue, epilogue and back cover.  A guaranteed C.

This is a HUGE problem in Edmonton.  Events are poorly promoted and then the media does a flash and dash news story AFTER the event which does nothing to promote or help the event for the following year.  I originally had plans to enter the event this year.  But I wanted to get to know my car first.  I was hoping to see what the event was about first and would maybe enter next year. 

Events in Edmonton could be so much more, the city could be so much more...but unless its supporting the military or the Stollery or says Oilers on it...its not important to the media or the City.

In fairness, Gobal News did the best job covering the event,  there were over 150 vehicles...but the event could have been described much better.  There were also competitions/prizes and judging for different categories.  The coverage downplayed the event instead of celebrating it. 

Just my opinion.

 

This is just part of the AMC Clubs' Entries.  There were over 150 entries.  But you'd never know it by the media coverage.   What a shame.